Film festivals provide filmmakers with an opportunity to showcase their work, gain recognition, and use as a platform for marketing. Research festivals carefully to find the right fit, set goals, ensure film is ready, take advantage of press opportunities and create a social media presence to make the most of film festivals.

Summarized text: Film marketing is an art form of creative and strategic elements to promote a film and increase awareness to drive ticket sales. It involves advertising, reviews, media relations, and publicity. Goals and objectives should be established, along with a strategy, advertising and publicity campaigns to reach the target audience and create a buzz.

Film distribution companies are responsible for negotiating and securing distribution deals, marketing the film, managing the release, and providing filmmakers with access to a professional network, increased exposure, and professional advice.